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TRIAL 4 - Hyper-Personalised Advertising Without Compromising Privacy
Publié le 22 juil. 2025
Mis à jour le 22 juil. 2025
Technologie
1 min
Technologie
Publié le 22 juil. 2025
Mis à jour le 22 juil. 2025
1 min
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TRIAL 4 - Hyper-Personalised Advertising Without Compromising Privacy
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Trial description
Development of a privacy compliance environment for adtech companies to facilitate data sharing and application of AI models, replacing the lack of third party cookies; being TEMS Data Space the receptor of audience findings.
Objective
Support the creation of a collaborative framework to access data analytics in agreement with user privacy policies and data protection laws.
AI
Propensity models for audience targeting as an alternative to the use of third-party cookies.
Media and Techs involved
Henneo, Alayans, EITB, SQS.
74 lectures
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