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Apple TV+ Price Surges 30% to $12.99: What It Means for Streaming and Consumers
Published Aug 28, 2025
Updated Aug 28, 2025
Technology
6 min
Technology
Published Aug 28, 2025
Updated Aug 28, 2025
6 min
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Apple TV+ Price Surges 30% to $12.99: What It Means for Streaming and Consumers
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Apple has announced a sharp 30% increase in the subscription cost of its streaming service, Apple TV+, raising the monthly price from $9.99 to $12.99. The hike, effective immediately for new subscribers and rolling out gradually for existing users, marks the latest chapter in the ever-evolving streaming wars. With this bold move, Apple has joined the ranks of other media giants like Netflix, Disney+, and Amazon Prime Video, which have all increased subscription prices in recent years.
While some consumers may see the hike as just another burden on their wallets, Apple’s strategy reveals much more about the shifting economics of streaming, the company’s long-term vision, and the competitive pressures reshaping digital entertainment globally.
Why Apple Raised the Price
Apple TV+ debuted in
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