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TRIAL 4 - Hyper-Personalised Advertising Without Compromising Privacy
Non-fiction
Technology
calendar Published Jul 22, 2025
calendar Updated Jul 22, 2025
time 1 min
Trusted European Media Data Space - TEMS verified
Trusted European Media Data Space - Tems
TEMS is the flagship European initiative to build a resilient data-driven ecosystem in the media sec...
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TRIAL 4 - Hyper-Personalised Advertising Without Compromising Privacy

Trial description

Development of a privacy compliance environment for adtech companies to facilitate data sharing and application of AI models, replacing the lack of third party cookies; being TEMS Data Space the receptor of audience findings.


Objective

Support the creation of a collaborative framework to access data analytics in agreement with user privacy policies and data protection laws.


AI

Propensity models for audience targeting as an alternative to the use of third-party cookies.


Media and Techs involved

Henneo, Alayans, EITB, SQS.


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