Scopri
Marchi certificati Panodyssey Pro
Tutte le Creative Room
Tutte le pubblicazioni
Tutti gli autori
Congratulazioni! Il tuo sostegno è stato inviato con successo all'autore
avatar
About us
TRIAL 4 - Hyper-Personalised Advertising Without Compromising Privacy
Non-fiction
Tecnologia
calendar Pubblicato 22 lug 2025
calendar Aggiornato 22 lug 2025
time 1 min
Trusted European Media Data Space - TEMS verified
Trusted European Media Data Space - Tems
TEMS is the flagship European initiative to build a resilient data-driven ecosystem in the media sec...
Follow
Repost
contribute Contribuisci

TRIAL 4 - Hyper-Personalised Advertising Without Compromising Privacy

Trial description

Development of a privacy compliance environment for adtech companies to facilitate data sharing and application of AI models, replacing the lack of third party cookies; being TEMS Data Space the receptor of audience findings.


Objective

Support the creation of a collaborative framework to access data analytics in agreement with user privacy policies and data protection laws.


AI

Propensity models for audience targeting as an alternative to the use of third-party cookies.


Media and Techs involved

Henneo, Alayans, EITB, SQS.


Repost
contribute Contribuisci

Commento (0)

Devi effettuare l'accesso per commentare Accedi
banner
Description of image
Proseguire l'esplorazione dell'universo Tecnologia

donate Puoi sostenere i tuoi scrittori preferiti

Ho capito
promo

Download the Panodyssey mobile app