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Why choose Panodyssey?
Publicado el 7, jun, 2021
Actualizado 9, jun, 2021
Tecnología
4 min
Tecnología
Publicado el 7, jun, 2021
Actualizado 9, jun, 2021
4 min
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Why choose Panodyssey?
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Context: The original article was published by Alexandre Leforestier. Julien Guyomard, a writer on Panodyssey kindly offered to translate his article.
While the media are slumping, the market is continuing a strong run
Over the past two decades, the media market has lost 70% of its value on a global scale. Yet, the advertising market is growing.
The transfer of value is for the benefit of the GAFAs
People read, listen, watch and interact more than ever on any - mobile or fixed device. Devices that you can take everywhere and embedded technologies in cars made content consumption skyrocketing for any market. Yet, media market share is falling off. This paradox becomes an opportunity in a context that has reached the end of the road.
Dead-end
The GAFAs steer the content
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