Marketing trends change constantly, and new trends will emerge into the digital marketing world. Marketing is the primary concern for all businesses, either it is large or small. A firm must have to work hard on its digital marketing strategy to step into the market place against its competitors, meet their customer needs, and gain profit in the long run.

Fortunately for you, we've gathered a list of some of the top and powerful marketing tools which helps you to work smarter, not harder. Even if you are a startup founder or an owner for a large enterprise, this article will give a better idea of different types of marketing tools available in online and what tools you could use to build and maintain active marketing campaigns for your business.

Now, you're going to know about the best marketing tools and some features for each one to encourage you to select a suitable option. Here is the list of the tools to develop your business.

1. HubSpot

This marketing tool emerged into the market place in 2006 and since then has not stopped expanding. When it concerns marketing, sales and CRM software, HubSpot has grown as one of the top players. It is a marketing tool that has incredible customer support. Besides, this tool owns social-media analytics and message-scheduling capabilities.

These facilities allow you to publish your content on social network platforms without an effort. HubSpot helps you to perform well and achieve greater success in the initial days, as you're sure to have several other tasks like pulling visitors to closing customers, it brings your entire marketing funnel together.

All businesses know exactly how important it is for a marketing funnel to be in high-grade working order. HubSpot has several tools built-in that helps you to develop your business by increasing traffic, converting leads, and improving ROI for inbound marketing campaigns. HubSpot helps you with:

blogging
SEO
Social Media
website
Lead Management
Landing Pages
Calls-to-Action
Marketing Automation
E-mail
Analytics

There is no stopping when you rely on HubSpot, which is an all-in-one marketing tool. Therefore, this is the reason why it's the best choice for those who are starting a business.

Subscription Plans: HubSpot Marketing tool now has a FREE package and three paid packages monthly fee. Free - € 0, Starter - € 46 / month, Professional - € 740 / month, and Enterprise - € 2,944 / month.

2. Canva

Visual marketing has grown as an essential aspect of marketing, especially in 2020. Only an excellent visual design creates a massive impact on how consumers perceive your brand and interact with your content. Canva will make you look good with eye-popping visual content. Canva is a marketing tool loaded with ample features that anyone can use to create a variety of engaging content that gets shared.

It is not necessary to hire a graphic designer, but almost all of us can learn to do some basic design. Canva offers you to design efficiently and fast, and it only needs 23 seconds to learn. If you want to create a promotional advertise ment or a sales presentation for a conference, you can create anything instantly with the help of Canva as it allows you to have access to millions of photographs, graphics, and fonts.

This marketing tool helps in converting an idea into a compelling design or graphic.

Subscription Plans: Canva Pro for individuals and small teams who require more customization and productivity is available for € 8.99 / month. Canva Enterprise for larger groups who want an advanced brand and collaboration control is available for € 27 / month.

3. Panodyssey

Content marketing is a crucial part of every marketing campaign because it can draw attention, engage, convince, and persuade visitors to potential promoters as well as customers. Panodyssey is a content delivery platform with all the essentials element that helps to grow business even if you are starting.

I am a bit biased here as I do work for the company, but Panodyssey is a marketing tool that allows you to create, share, and develop content that brings optimal exposure for your product / services. It is an innovative digital tool and an integrated platform with the idea of content creation and improving the content with the help of contributors who are professionals in creating content.

Content being its number one priority this marketing tool brings content writers and inspired readers together, which is the best opportunity to promote a product/service online. It has an easy-to-use interface simplified to the utmost with top-notch user experience. This tool is capable of dragging the audience, which eventually becomes the driving force behind the success of your business.

Create content and promote your business in the form of an article, a story, in an audiovisual format. Write and let others discover your creations build curiosity in a short span.

Subscription Plans: Panodyssey is free to use - € 0 / month

4. MailChimp

If you are starting a business, it's not possible to have a large number of subscribers. Any business can get started by using MailChimp. It is a marketing platform, a service and also a social advertising tool invented to automate and organize campaigns that benefit you by sharing emails and ad campaigns with your clients, customers, and other interested parties.

MailChimp is a marketing tool used by Business-to-Business and Business-to-Consumer companies. The tool is particularly influential for email drip campaigns, and it is for free, you can get your feet wet with email marketing. With a large number of customers, MailChimp has maintained its position as one of the best email marketing providers on the globe.

It has self-service support, which ensures to find answers to all of your questions instantly. Also, it offers a free plan for those who have less than 2,000 subscribers and for those who don't send more than 12,000 emails per month. This tool provides multiple integrations with other SaaS companies which ultimately, turns into an excellent choice for engaging with your audience.

Subscription Plans: Free - $ 0, Essentials - $ 9.99 / month, Standard - $ 14.99 / month, and Premium - $ 299 / month.

5. Grammarly

Usually, many people, whether experienced or inexperienced, they find it challenging to write English using proper grammar. If you are also struggling with the problem of how to write correct English by applying appropriate grammar, you need to look for help.

Grammarly is the solution to this problem. It is an open browser extension which automatically scans and checks your content for grammatical mistakes. It's a powerful tool that automatically monitors everything you write or written already.

One of the crucial reasons behind the rising demand and use Grammarly is because of its time efficiency. Since no business wants to invest lots of your time on proofreading, this marketing tool can be of great use. It helps you to save valuable time by adding an extra layer of editing to your script. This tool is significantly more reliable than any other spell checkers available in different browsers and information processors.

Subscription Plans: Grammarly Marketing tool has a Premium subscription comes in three different varieties Monthly - $ 29.95, Quarterly Subscription - $ 19.98 / month, Grammarly Premium Annual Subscription - $ 11.66 / month.

6. Figma

Figma has become one of the best marketing tools used for web designing. It has been making designers, and designing teams pleased since its launch in 2015. Figma is a User Experience (UX) and User Interface (UI) designing application that operates in the browser.

It is the best application for team-based collaborative design projects.

Figma gives you all the features you need for the design aspect of the project, and it also includes vector tools which are capable of full-fledged representation, as well as prototyping capabilities and code generation for the hand-off.

Figma is a free-to-use web designing application, but it also offers added traits for paying subscribers. The free tier is entirely functional in terms of the tool itself. The paid tiers offer further advanced collaboration for larger teams and larger businesses.

Subscription Plans: Premium $ 12 - month

7. Zoho

Zoho makes your selling fun, and it is much fun to use. Zoho is a top-grade marketing tool that comes with gaming specialties so you can gamify your entire sales process. Isn't that fascinating?

Zoho CRM connects your Google Ads with the sales data so that it can be easy to figure out which campaigns, ads, or keywords are serving you could convert leads to customers. It helps you to spend your money where they count and makes a higher return on your investment by targeting ads to your most profitable campaigns.

Also, it allows multi-channel support so you can join with your customers via email, phone, live chat, and every social media channel.

Zoho grants a bunch of software products that help in marketing, sales and inventory management. Moreover, it also has an AI-powered sales assistant, Zia, who makes your job easier.

Subscription Plans: Professional Edition - $ 20 / user / month, Enterprise Edition - $ 35 / user / month.

8. Google Analytics

Every business wants to analyze its website traffic and wants to know the user interaction and their engagement with the website. A website analytics tool is one of the essential tools for any business. Google Analytics is a marketing tool which isn't one of those tools that you could ignore.

Google Analytics is one of the most reliable marketing tools. It can help you to get a profound knowledge of what is happening on your website and gives insights that enable you to choose the most suitable keywords for your website, track events for your campaign, and most importantly, earn a competitive advantage over your competitors.

It's a website analysis application that gives statistics of users and their actions on your website. This marketing tool allows you to get a better perception of your website's performance and optimizes it for more significant results. It takes a short time to add Analytics on your website by giving you the chance to track every action by every visitor.

Subscription Plans: Free to use - € 0 / month

9. Google AdWords

Google AdWords is one of the most popular options for advertising your business on Google's search engine results' pages. It is an advertising system in which advertisers bid on specific keywords for their advertisements to appear in Google's search results. It is the position of the company's ads on the search engine page based on a combination of the company's maximum bid and quality score.

Google Ads follow a pay-per-click strategy. Marketers only pay for the results of their campaign designed. And are charged based on clicks, calls, impressions, and website visits.

Google Ads acts as a great way to promote your products or services on Google's results pages for particular inquiries. It hosts the Google Keyword Planner, where you can research which keywords you want to include in your ad and your other content. Ultimately, this tool helps you funnel more prospects to your website.

Subscription Plans: Free to use - € 0 / month

10. Google Keyword Planner

Google Keyword Planner is one of the top marketing tools that lets you search and discover a broad range of keywords, keyword ideas, and see how they perform. It is a tool that is useful for inexperienced or expert advertisers.

It is free to use, and all the keywords play a significant role in search engine optimization for websites and Google Ads campaign of any business. You are free to search for keywords based on terms that are related to your product or service, website, or landing page. It helps businesses to build Search Network campaigns. You can use Keyword Planner to seek for keywords and understand how a list of keywords might function.