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An Introduction to Growth Marketing

Published Aug 20, 2020 Updated Aug 20, 2020 Technology

2 min

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An Introduction to Growth Marketing

Bashar Layoun

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Marketing is changing rapidly. We cannot continue to bet on the traditional channels, because in the meantime the competition may have invented a different and better strategy. This is where growth hacking comes into play. Read here what it means and why it is indispensable in your company.

What is growth hacking?

To be successful it is essential to keep innovating. Traditionally, companies first draw up a strategic and tactical plan for months. An enormous amount of time is invested in this, and as you well know: time is money. With growth hacking, it is the other way around. You will test as many assumptions as possible and keep all data to evaluate what works and what does not. Is the experiment ineffective? Wipe it off the table. You implement successful experiments. To make this