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Instagram launches iPad app with Reels at the core to rival TikTok

Instagram launches iPad app with Reels at the core to rival TikTok

Published Sep 9, 2025 Updated Sep 9, 2025 Technology
time 5 min
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Instagram launches iPad app with Reels at the core to rival TikTok

Abdul Ali T P verif
Abdul Ali T P
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Instagram has finally answered a long-standing demand from its users by rolling out a dedicated iPad app. But this is not just a simple extension of its mobile interface—the app has been built with Reels at the center, showcasing Meta’s aggressive push to position Instagram as a dominant short-video platform against TikTok. For years, iPad users had been asking Meta for a native app, often frustrated with scaling the iPhone app on the larger screen. This launch not only addresses that gap but does so with a clear focus: making Reels the flagship experience.


The placement of Reels as the core element is a bold strategic move. Instagram understands that the future of social media engagement lies in vertical, short-form video. Platforms like TikTok and YouTube Shorts have surged ahead, dra

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