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Big Tech’s lobby game in Europe
Published Oct 23, 2023
Updated Oct 23, 2023
Technology
5 min
Technology
Published Oct 23, 2023
Updated Oct 23, 2023
5 min
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Big Tech’s lobby game in Europe
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The EU's Digital Services Act aimed to limit the power of social media and online platforms. Yet, it became a victory for the tech giants and a missed opportunity for the European Union. This article looks at how Big Tech’s strategic moves helped shaping EU law.
By Lisa Ostrowski, Sanna Sailer, Hanneke Slob
Published on 8 June 2022
You searched online for something specific and a little later your social media feed is full of ads for just that – sound familiar? Businesses advertise online to users based on personal data collected by big tech companies.
This targeted advertising allows technology firms to capitalize personal data and select ads that fit a user's profile. In recent years, targeted advertising has also been at the centre of scandals with the
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