Health & Lifestyle Writing

Storytelling secrets for articles, blogs and social media

Published Nov 23, 2020 Updated Nov 23, 2020 Education and Training

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Storytelling secrets for articles, blogs and social media

Gillian D'souza

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One of the best descriptors of writing that's ever written: ‘The book belongs to the reader, not the writer.’

As writers, it is easy to forget that the words we write are just…words. Blank words on paper or a digital screen until the reader brings them to life. With understanding. With imagination. With connection.

So how do you get your reader to connect with a topic they may not care for or know very little about? The solution isn’t really a new one. It is a skill that mankind has relied on since time immemorial: Storytelling.

Every article, blog or social media post that you write is essentially you telling a story. A story of something that has happened or should happen and why it matters. The better you tell the story, and the more relatable you make it, the more likely your